GO OUT WITH ASCOTT X GAP
Last week, I headed off with Travel and Leisure magazine to participate in the <Get Out with Ascott> competition with GAP in Shanghai which took place at Ascott’s newly opened hotel on 99 Hengshan Road in Shanghai.
Early Saturday morning , I got ready with 2 espresso boosters and lots of DARS chocolate , where I teamed up with 呀叔 -YASHU Jeffery blogger and his friend for the marathon.
We first started the morning directly shooting for the Japanese luggage brand, Echolac, followed by a dancing competition, finding hints and clues on the busy streets of Shanghai, and having fun mixing and matching denim outfits with Gap after being rewarded with an amazing facial purifying mask and treatment from La Roche Posay.
呀叔 （YASHU）, Fashion vlogger and I
Growing up with Gap probably all my life, I’ve seen the brands evolution and change as its simply a brand we grew up with or saw on the streets, I still remember when I was 10 years old all the « cool » kids were wearing the famous cotton gap sweatshirt with the huge logo.
I was really pleased to see it’s latest #DOYOU campaign which was really cool and refreshing compared to the labels previous campaigns it showcased in the recent years.
HOW DO YOU BLUE ?!
Gap’s latest campaign FW16/17 #Doyou gets really personal for its FW campaign, a huge improvement from last seasons with Sofia Coppola’s “Just Dress Normal” campaign ( in general as consumers we don’t want to feel like just normal, when we buy things). This time, Gap focuses on championing individuality and different cultures, embossing the cool 90’s youth generation, and spreading its SM campaign though its hashtag question #DoYou for this season.
The American label selected Models with very strong and diverse personalities such as street style icon, Matthew Davidson, Yan Kai Wen , British model Rhys Pickering, beautiful Alanna Arrignton, Londone Myers, emerging model Diego Villareal with a ultra trans fetish ( discovered and found by Givenchy Ricardo Tisci and Rihanna) , and Korean model Sora Choi ( global campaign for Louis Vuitton Series) to take up this seasons spotlight where the brand also placed their #insta name on each global campaign to promote the influencers SM platform.
Taking streetstyle everyday looks as a concept, the models played with ripped denim jeans, cool bombers, pullovers, cotton T’s and long sleeve shirts where we saw how these 90’s influencer/models made their own style stand out with Gap where the idea is really how you wear it that counts.
Gap FW 2016 Campaign
Campaign/brand Photos from the internet