Democratic Front Row with Google? Fashion Week
The New York Times couldn’t of said it better “At Fashion Week, It’s Where You Sit That Counts”The politics and “so delicate” placement of the very important editors in the front row is vital for coverage and maintaining good relations, going by old rules; always ensuring a proper distance of at least two seats between the competing editors of Vogue, Elle and Harper’s Bazaar — have been replaced by a complicated set of new ones.
The days when magazine editors were kings / queens at Fashion Week are long over. Their turf has been eroded by the ceaseless arrival of barely recognizable celebrities, followed by a wave of top bloggers.
Now, as magazines struggle to reinvent themselves for the 21st century, they are increasing their online presence and expect prime placement for their digital writers. Vogue is breaking away with its own Vogue.com franchise competing head to head with major online fashion platforms as well as many other media giants making front row even more monopolistic.
The front row of the fashion world. An unachievable set of chairs, only accessible for the fashion elite and celebrities. The absence of the designers real sources of inspiration, the youth, is obvious. Until now.
Democratic Front Row with Swedish fashion designer Ida Klambornis a live 360 virtual reality (VR) broadcasting directly from your mobile. Compatible with Google Cardboard, it allows you to take a digital seat at front row and get your personal opinion on the collection. By pressing “like” when watching the show live through the app, the robot installation lights up, expressing the fans reactions instantly democratizing the world of fashion. After all consumers know it best.
Google Card board Virtual Reality
Source: Swedish Designer, Ida Klamborn playing with the Google Box VR glasses on Instagram.
Ida Klamborn self portrait sketch- Instagram
- A mix of strong prints and graphics combining bold colours, geometric shapes, sharp contrasts and elongated silhouettes create a very intriguing collection creating a cool and uniform mixture of the modern and the 60’s 70’s influence, my favourite eras!
Order your cardboard here for free and Download the Front Row app to take part of the show in 360:
Hands on with the Google Box Virtual Reality Kit
Photos sourced from Yourtube