DYNE A #UNITOFFORCE ： Innovative Tech Gear as the new Athleisure trend for 2017
Fortunately the latest batch of activewear brands are working hard to blur the lines between the locker room and your everyday wardrobe.
Going from the yearly – all black/grey traditional sports wear collections to now seasonal sportswear collections from thin mesh, color blocking, and the overload of jersey crop tops that have been seen Fashions ‘I.T’ girls the past seasons, today both global fashion retail giants and emerging designers are competing in order to get their share on todays promising and growing market, focusing more on the combination of sports wear and daily wear combo.
For some, this trend downst come easy; think of ETAM, to LANVIN, GAP, Banana Reppublic and more who are forced into this trend, whilst for others this is not even considered a trend but a wholestic lifestyle.
So I’d like to introduce you to Christopher Bevans, as many say, he’s ‘the guy behind the guy’, going from the inception of some of the most eponymous hip hop labels of all time (back in the late 1999’s-2000’s), from P Diddy’s Sean John label, to Jay Z’s Rocawear, Nike’s Air Force 1’s, ECKO, and Pharrell William’s line, Billionaire Boys Club, there’s a good chance that if you’ve ever bought sports wear during this decade you’ve probably worn his designs, at least I sure did.
Bevans, having the innate understanding that Athleisure is now an attitude which pushes people to test their limits and make better decisions about how to spend time and money is hitting a promising path going towards a more sophisticated mature version from the traditional young streetstyle brands we see today (i.e Adidas Originals, BAPE, MLGB etc.).
It’s only since last year (2015) that designer started to independently come into the international spotlight introducing his own brand, DYNE, consisting of tailored, technologically advanced sportswear. Only after a few seasons of showcasing his collection during New York Fashion Week, we can already find the label selling in + 29 outlets across 15 cities around the world as well as selling in Lane Crawford ( HK and mainland China)and key e-retailers like Revolve Men.
“ The design philosophy is to embody high-quality technical fabrics and advanced technology processes forged with an elevated approach to design.”
DYNE ; the progression of global apparel, created for the liminal world and the demands of modern life.
With premium luxury being the highest segment in terms of sales for this year( and forecasted to grow for 2017) and athletic wear having the strongest sales growth by +8.5% , compared to other categories such as bags, luggage, accessories, and clothing increasing at 1.5-3% max ( according to BOF), combining both categories together does seem really promising, especially when someone like Bevans taps into this market and creates “Smart” athletic wear combining function and fit with technology.
The Marginalist (left), Chris Bevans (right)
Having the honour of meeting Chris during his preview in Shanghai this Tuesday at the Souldancing studio, we chatted about a wide array of topics from sports – snowboarding, how he got inspired from his grandmas dress making atelier in NYC influencing him to be where he is today, and why he wanted to launch a brand where tech meets fashion.
“The aesthetic of DYNE has always been my style, so to see those influences of tailoring and athletic wear starting to come together now on a global level is really rewarding. As for the future of performance fabrics in menswear: it’s not a trend, it’s not a movement, it’s a sign of things to come. Every brand will either fully embrace it or work really hard to get their name on it. Just look around – in every city, casual sportswear has become luxury. Now, when a young person succeeds, they buy expensive casual pieces, from sneakers to jackets. It’s life.” Bevans says to Shei Magazine during an interview.
Wearing DYNE Sweater
“I’m really focused on fabric, fit, function and innovation” Bevans tells me, being a lover of sports himself, he’s able to relate to even the smallest details athletes go through, from the infinite amount of useless pockets we have on our snow-gear that can make us easily loose our accessory equipment on the ski lifts to maximizing and minimizing hot and cold internal and external temperature with the manipulation of textiles when doing sports.
Amongst many other items , I got caught up by this brown/black tailored CURRAN SKI BIB, a Hydro Membrane Tech Shell with wraparound multi-entry pocket, reflective branding and seam tape for high visibility. Although it doesn’t seem obvious from the photos, the ergonomics of this bad guy can really ease up your “pleasant” experience on the slopes and I’d definitely be a buyer if it could also be made for women, we can find this exclusive capsule Ski collection at Lane Crawford ( China / HK).
INNOVATIVE TECH FABRICS COMMING IN PLAY
Something particularly interesting is the labels innate connection with technology and innovative fabrics. Firstly, it uses NFC tags instead of physical tags so you can seamlessly know all the product information by placing the smart phone close to the apparel which allows us to be immersed in a digital (and tag free) community of people who are wearing the same DYNE item as you.
In terms of textiles, it uses really tech fabrics such as ecorepel® being water and mud repellent staying dry and clean. Additionally the textile technology meets the most modern ecological requirements, is free from fluorocarbons and is biodegradable.
energear™ is also a textile finish from the Swiss textile company Schoeller® allowing the body’s own energy, which is radiated in form of Far Infrared Rays, to be reflected back to it. The textile finish is based on a titanium-mineral matrix that reflects the Far Infrared Rays back to the body having a positive influence on the bodies energy balance.
coldblack® textiles protect the wearer from harmful UV rays, guaranteeing a minimum UPF 30 protection while its Neoprene® textiles are highly resistant to abrasion and chafing with high resistance to Environmental Effects.
DYNE ‘s Giga Knit is a custom proprietary fabrication for DYNE that looks like the upper sole of Nike’s running shoe. The fabric is suited to take on cold while remaining breathable, strong and durable while being water repellent.
Lastly, the brand also has eco-friendly fabrication of Antibacterial wicking laser cut jersey, UP50 certified for sun protection.
I know textiles may be a bit technical but seriously, how better can this get for someone who loves sports or who’s really digging that sophisticated Athelisure look?
Follow DYNE’s Weibo for more news/updates: @DYNE_LIFE