Fyodor Golan Interview
Moschino’s ss18 collection sees a repeat of what Fyodor Golan did three years ago when they teamed up with My Little Pony. Not saying that a repeat or a revamp of an original idea is wrong, after all we are all inspired by different ideas and often those belonging to others, but questioning how this has gone unnoticed.
Moschino’s decision to use My Little Pony has been labelled as ingenuous with tabloids stating ‘Moschino has just made ‘My Little Pony’ high fashion’ . Only a few may be aware that this very collaboration was done in AW15 by Fyodor Golan… a very similar almost identical one.
Indeed, Fyodor Golan’s creative originality quickly turns into Moschino’s commercial gain, this is a very common thing in this industry, also interpreted as “survival of the fittest” where retail branded giants are in need of copying strong and fresh creative souls in order to remain on top whilst continuing to drive sales. To go further, many fast fashion retail giants such as Forever21, H&M, etc. even have a yearly budget stashed away as they know they’ll probably get sued several millions for copying other designers, however the potential return on investment for that copied item may well out way the small costs of getting sued by these companies.
Soon after they were approached by Transformers.
“As a child, I was a massive fan of My Little Pony’ said Golan loud and proud, and ‘Fyodor was a massive fan of Transformers.”
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“Unlike Europe, the Chinese market is not afraid to personalise and mix their collection with other brands, something quite unheard of in Europe” they both explained in admiration. ‘No one is just 2 dimensional, we need people that are not afraid to mix a little romance with something extremely masculine, so express yourself.’
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There is not anything that will not inspire them but most of it comes from exhibitions, films, cultural backgrounds and most importantly valuing an individual for who they are, and always being curious to find out more.
‘What three words describe your brand? ‘.. ‘Definitely expressive, rainbow and digital romanticism. ‘.. ‘What is digital romanticism?
It’s a term we invented because we and our clients are very digital. The colours are digital, and the materials are too, but there’s also romanticism. It is someone very connected, modern but very cultural, who wants to preserve the world and look after animals.’
The truth seemed to be far from this! They ensure they have a healthy and balanced lifestyle by walking to their studio as well as drinking and eating fresh produce. It is important to them they do not over consume, and be environmentally friendly where possible, they’ve stopped working with fur and are now cutting out leather slowly from their designs.
The apartment has mostly been built up by them; Fyodor proudly described how he built the bookshelf and dining table from scratch, and the mirror was from an antique store. Seems like Fyodor may have a furniture collection coming out soon?
‘I hope not, I would go crazy from all the mess and noise it brings’, laughed Golan.
· Hampstead Heath Park
· Wallice collection
· Somerset house