Instagram, the next thing for China’s GenZ?
Example： Redbull 47M FB Fans -5-20K Likes VS 7M Ins Fans +85K Likes
Adidas 26M FB Fans -1-10K Likes VS 13M Ins Fans 100K likes
Starbucks 37M FB Fans 60-100K Likes VS 14M Ins Fans 300K Likes
Strong content > engagement> Traffic = Opportunity for Leads
@Margaret_Zhang , Blogger
Moreover, last year, I surveyed 55 Chinese consumers between 18-45years old based predominantly in first tier cities for a luxury consumers where it stated that on average 40% of them travel 2-3 times per year overseas for either leisure or business where most of them do have Instagram accounts.