What should you know about Fashion Week, Fast Forward Entertainment and Binge-Watching
Dizzy days of endless walking, no eating and continuous shootings where you realise at a point that you need to re-boost your energy… and eat.
PFW drinking MATE MATE, wearing Guess, Staccato and Dienastie
On my way to shows, early morning sometimes a double espresso just won’t do it so I often ended up leaving the apartment with the MATEMATE natural energizer drink that gave me a good boost throughout the day.
Going into shows with my photographer , we continue the marathon together. Streetstyle after street style, we explore, absorb, and discover the trends of the moment which is pretty much built up by a typhoon of (Entertainment) events that occurred this fall.
Today, fuelled by high-quality engaging entertainment we’ve found ourselves trapped in a literal typhoon of entertainment that can also get digitally political.
According to Edelman PR, study’s show that with skyrocketing access to online and on-demand content, binge-watching (TV shows, SM etc.) is pervasive across all markets (U.S. – 94 %; UK – 89 %; China – 99 %).
As amusing as what Pamela Anderson said in her latest interview “Porn killed ‘Playboy’”, this statement and truth has also evolved and expanded in an array of consumer products and its landscape where entertainment era has evolved into “Fast Forward Entertainment”.
So, other than Kendall Jenner ditching her +68 million fans on Instagram by deleting her account, “calling it quits“! Kim Kardashian getting robbed in Paris after showing off her 3.5 million pound engagement ring through a selfie Insta post, Trump winning the elections and hoarding all media news channels, Alibaba receiving + 10 Billion RMB in the first 10 min of 11.11, to my fave fashion “go to” e-retailer, Nasty Gal entering bankruptcy, I can feel that we’re entering a new year of disruptive change or prosperity (depending on how to want to put it), especially in the fashion arena, hence the “Red Chicken” Year of Fashion Prosperity, right?
Kim Kardashians 3.5M pound ring on Instagram / Kendall Jenners deleted account
11.11 10 Billion count
But speaking for Fashion in general there are 2 major trends that seemed to re-appear over and over again:
1.Consumerism – of anti consumerism ; this was probably one of the most prevalent trends that I’ve seen this season that not only came through in fashion, but also art, design and musicians. In a way it’s also linked to our increasing affinity and awareness to reach an ideal sustainable culture.
Annakiki Preview MFW
Going from Chinese designer, Annakiki, showcasing her collections in plastic vacuumed sealed bags ( like if we’d saran wrap meat and veggies) as a reflection of today’s pure consumerism, creating the concept of Revival through Fashion Preservation. To emerging Italian footwear designer such as Marco Laganà creating the theme of Art-Sumerism inspired by Ikea’s iconic styles where he refers to the concept of a modern product of today that co-exists in two dimensions; today’s modern mass consumerism combined with production and preservation of a handcrafted product.
Marco Laganà IKEA –ART SUMERISM Campaign
Moreover, recently, Canadian artist Chloe Wise opened her new solo exhibition, named Cats Not Fighting Is a Horrible Sound As Well, in Montreal, where the millennial artist also explores the perceptions of consumerism, excess, and vanity of modern society. She relates the female form and its often-sexualized portrayal through art history and the consumption of food.
Chloe Wise Art
During PFW in Paris, Centre Pompidou also held an exhibition that was focused on the eras of pop culture and consumerism for both American, European and a special homage with the Russian Art Culture.
Centre Pompidou Consumerism Exhibition
2.See Now Buy Now –where even luxury becomes Fast (Speed) Fashion: this topic has inevitably lashed out on top major media and is combined with an extreme pressure for global giants to step up there move as well as entering the social media “call on action game”, where they will start running against time in order to win the race on fast trends for fast cash.
Maybe 1-2 years ago, in general, we could see the bloggers influence amongst brands slightly decreasing in terms of popularity and demand, however in a quick turn, bloggers this season have re-created themselves a strong stance for the commercial market in order to create fast sales conversions. However, in the west, bloggers have now shifted their position to “digital influencer” given that their audience quickly shifted away from their blogs and started following them on faster platforms that go even close to their daily lives (i.e Instagram and Snapchat and Vlogging apps in China).
According to Forbes, “for 2016 it’s safe to say that Milan has become the blogger central of Europe, and that of the fashion industry at large. A stylist based in London, once mentioned how amazed she was by the number of Milan’s local digital influencers, and the fact that having a popular Instagram handle is such a big deal to many PRs in this city. She suggested it may have to do with Italy lacking internationally recognised celebrities”
“We work with bloggers because the world of fashion has shifted I guess towards user-generated content, which was kicked off in the first place with them. How it translates to sales is very difficult to measure and I think the whole approach shouldn’t be commerce-focused directly anyways” says DSQUARED2 web marketing manager to Forbes.
MFW wearing Dienastie, Mozaik, and Guess Jeans, Photo by Ivan Grianti
You might ask, what these two things have in common, and I’m not sure if there’s an answer for it but we cannot deny the fact that we’ve entered a serious Fast paced entertainment era where consumers now demand that content is instantaneous, fast, self-revolving, engaging in the present moment and the ability to highly engage others at their choice.
See you again next week!
Article Sponsored by MATE MATE Energizer tea – ECO GLOBAL