AIGNER MFW FW16/17; The Modern Timeless Classic
This season, The modern and timeless classic German brand, Aigner ,takes us right into the raw mountainside and icy landscapes of the great North. Inspired and directed by Head of Designer Christian Beck who created the theme “Epic Heights” evokes a color range of natural shades, beige, rosewood, cinnamon, and warm taupe as well as moss green pallets. Heavy wools, knits and metallic pallets were mainly shown.
Apart from its bestselling signature bag, Cybil presented in a diverse array of warm pallets such as grey, forest green, fur and some Swarovski elements, this season the brand also showcases it’s new Tonda bag as the “IT Bag”; a modern round shape with an open flap presented in different tones, materials and prints.
Having the opportunity of speaking with both Sibylle Schoen, CEO of Aigner and Christian Beck, Head Designer back stage, they explain their inspiration for the collection as well as their thoughts on the Chinese market and it’s future developments.
Sibylle Schoe- sourced from internet
“The Chinese market is very important for us and we are in Asia since decades. In the next 6 months we will have 2-3 coming and a total of 10 stores with over45 partners. The Chinese are not only in their country but continuously traveling world wide and we hope this trend will continue to increase over time in Europe.
In terms of collections, the Chinese in general are very sensitive to European fashion and its astounding how informed they are and this is what motivates us to bring them qualitative apparel, watches and jewelry, these are icons we desire to place in China as key staples through a precious brand perception. Also, the presence for shops in China is very important and it’s distribution is something we are focusing on. The European understanding is mostly on 1st tier cities such as Beijing however, we’d also like to focus on cities with 8/9 million people ( 2nd to 3rd tier cities). We will definitely hope to develop in the future and explore more options for China.” says Sibylle Schoen.
The particularly luxe grunge atmosphere was created through a total look of dark thick winged eye-shadow and liner, half bun wavy hair, gold nose rings and jewellery paired with long chains creating a tough / streetstyle look.
Christian Beck- sourced from internet
“The collection is inspired by the rough mountainside and a mixture with modern architecture with a grunge direction. The mixture of roughness and luxury is showcased throughout the whole collection not only evening wear but also daytime where we can see sequins dresses in the day for a total look, it doesn’t matter today if you are in the evening or day time, it’s important to wear what you want when you want.” says Christian Beck
photos above by Mattia Greghi