MFW GEOX: Patrick Cox Designer Interview
The Italian lifestyle casual footwear brand, GEOX, showcased its AW15/16 Preview at its showroom during MFW.
Today, the brand has over 60 patents registered worldwide and produces footwear, clothing and accessories focused on comfort and well being with a contemporary style. This season, two different capsule collections were presented, one from the south Korean designer Yong Bae Seok which fused iconic military camouflage with tartan patterns creating a lively and young capsule and one from designer Patrick Cox who leaned towards a sports and metallic environment to create a fashionable but still functional style.
Patrick Cox, the British Canadian Fashion Designer noted for his Fashion label and use of unusual materials and mixture of modern avant-garde and traditional styles explains his inspiration for this season capsule with GEOX and what’s the significance of style for him.
Can you explain more in depth your AW15/16 capsule collection?
I’ve been at GEOX for almost 4 years now where I work with the capsule collections at GEOX still respecting the frameworks of the breathe technology while still have the element of bounce, comfort and modernity that comes to it, so no leather soles. This season, its very clean and simply, the pallets are black white and grey along with a small group of tan and chocolate brown. You can see also some accents of metallic, specifically gold and less silver such as gold zips and python prints, exactly what I’m wearing today as well (laughter).
Also, due to the sneaker trend this season where “everyone talking about sneakers and more sneakers”, I’m really excited that I got the opportunity this season to do sneakers that are much more competing with an active sports sneakers, think of 1980’s air Jordon’s with the geometry on the sole and the zig zags on the side, they are very much a basketball sneaker and for GEOX this is quite new direction as its quite fashion and quite young, the brand didn’t really do this type of direction before me.
What does style mean for you?
Style is something for me very personal, it has nothing to do with fashion. Style is something you have personally, you adapt yourself and you decide what looks good on you and you continue with that style. Wow, you can be naked and have style! Style is just something that’s innate; it’s your personal style, not about following trends.
Photos by Marco Laganà
Article in Chinese on Styletv.com