So lately, I’ve been really into this mass customization mindset, not just because I think it will be the future but also the fact that if done right, it should be a much more sustainable business model that what we traditionally see currently.
Think about the word itself; consumerism, plagued with underlying perspectives of flocks of people wasting their money on an overload of goods/ services in the belief that it is good for them and the general economy. BUY BUY BUY!!!
The bi-annual tradeshow, White Milano, has become a key platform for emerging designers from all over the world. But last year and this year specifically we’ve been seeing a wave of Chinese designers coming through , first with China Calling and this year with a fully dedicated pavilion for Chinese designers called WHITEAST.