Reviving the Sexy 90’s GUESS
How get that Americana Ultra Sultry Sexy Summer Vibe
The 19 year old model, Hailey Baldwin has been growing to being a top globally recognized model in the fashion industry where she has worked with global brands from Forever 21and Revolve to Balenciaga, Tommy Hilfiger, and more, but for me, its her last move that gives her that stamp of being truly iconic –starring in Guess’s global F/W1617 campaign where she is now part of the supermodel elite group such as Claudia Schiffer, Anna Nicole Smith, Gigi Hadid, Alessandra Ambrosio, Adriana Lima, Laetitia Casta and more which Paul Marciano (Guess Chief Creative Officer) discovered and hand-picked in the early 80’s 90’s. Who knew that most of them would have bloomed to become Victoria’s Secret super models today?
Giving off an ultra sultry 90’s nostalgic vibe to the Guess Campaign, this is exactly something we need this summer, a fresh mix between the ultra modern American, I.T Girl bombshell Hailey Baldwin, mixed with Guess’s strongest era, the beautiful 90’s in an enchanting setting; think of flowers, chokers, mood rings, denim overalls, boy / girl bands, and histories strongest decade for supermodels.
The Guess campaign, directed by Paul Marciano himself, shot by international fashion photographer, Rayan Ayash and styled by Marie Claire Italy Fashion Editor, Elisabetta Massari, showcase a warm and breezy Californian landscape, bringing back the brands core roots while capturing its iconic look of effortless bronze skin, wind swept bashing wavy blonde hair, an extra dosage of sexiness with lots of cleavage, low rise destroyed denim, motorbike jackets, and body hugging denim jumpsuits give us serious #bodygoals to hit the gym this summer.
Pleasantly surprised by Guess’s new FW Collection showcased at Crystal Galleria in Shanghai, the media preview showcased a more elegant and fashion forward version of the brands previous collections, where dark tones of forest green, deep navy blue, oxblood, autumn reds and pitch black are mixed with camel, cognac and honey like browns.
Delicate lace, buttery suede, luscious faux leather, nude laced up crop tops, blue and forest green knee high dresses, rose glittered floral Asian and ethnic dresses, large leather trousers and beautiful structured black blazers, rough biker jackets, and oversized cool furry bombers caught my eye.
1981 Collection <My Fave>
Following its success (in the west) of A$AP Rocky X Guess’s capsule collection with the iconic rapper / fashion icon bringing back the coolness essence of the American label, Guess has started to emphasizes more heavily on it’s staple denim look of light- to-dark silicone washes and notorious bold red logo creating the ultimate, back to basics, Guess 1981 collection. 1981; celebrating the year of the brands establishment as a jeans company, the sub collection focuses on 90’s old school denim structures with indigo dyed denim on denim looks, baggy high wasted jeans, classic logo icon tanks, and total black denim styling.
Total outfit by Guess Jeans
Total outfit by Guess Jeans
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Total look by Guess