Why Sci-Fi Action is the new thing
Why Sci-Fi Action is the new thing : Its reflection on Fierce Femininity
Forget the minimalism or maximalist trends, with today’s social media, digital and virtual become stronger than ever, we’re seeing an obvious trend of the future; mixing entertainment and fashion with an undeniable shift in comic book themes including the strong female action hero (or cyborg) mirroring a trend in Hollywood blockbusters.
The trend of Sci-Fi action movies has recently been placing women figures on more authoritative /key positions creating a flagrant statement; From the new Star Wars and Ghost in a Shell, to teen book series such as Hunger Games and The Divergent are all anchored by strong powerful women of leadership. ExMachina, Suicide Squad, Blade Runner 2049, The Valarian , and Marvel’s superheroes- Wonderwoman (2017-July) just to name a few are also more examples of this new trend showcasing fierce femininity playing a center role in blockbusters, either through an action figure heroine（or villain）。
“As our definitions of gender become grayer and more fluid, fiercely independent women are increasingly celebrated as heroines, seen as role models and shifting the role of women in modern society” –Book of Non-Obvious Trends- Rohit Bhargava
Accessories from OOK
From a PR perspective, in 2015, Cannes Lions PR Grand Prix went to P&G campaign #Likeagirl reclaiming the phrase from being an insult to something very powerful and meaningful in the hearts of women. The campaign featured a series of both tweens and teenage women running or throwing ball like a girl re-evaluating what it means to do things like a girl. Nike, Adidas, Puma, MAC, etc are all other brands following the same movement.
The Fashion industry expresses this through a mixture of futuristic concepts such as The Matrix, 90’s cybertech , post apocalypse bondage warrior themes and pop goth this season; PVC and rainbowed latex, skin tight spandex, extra thigh high heels, strong shoulders, sci-fi ultra-skinny shades and the non-of the above, showcasing the empowerment of women and their sexuality whilst raising voice on the new feminism movement of power, audacity and independence.
Why is they’re the notion of Cyberpunk Feminism?
Cyberpunk and Feminism is something that has been studied over decades of time which has created controversy amongst cyberpunk fans, there’s been large debates over the internet on how it reflects strong feminism whilst being drawn by men as the “sexy cyborg” aka robotic sex objects. Nevertheless, as we enter an era strongly focused on digital with an oppressive society increasingly dominated by technology and large corporations, it’s not a surprise that the digital era and fierce feminism leads to a significant impact on social media and fashion trends. Cyberpunk feminism is also known to some as a form of “extreme feminism” according to The Cyberpunk Project, it “usually prefers a different feminism from the more mainstream one we know today, showcasing the difference in equality between men and women. In contrast , Cyberpunks version goes back to an earlier historic stage of feminism, the one advocating equality at all costs (extremist), Molly from Neuromancer is a typical example: strong and ruthless, violent and independent in order to survive.
What is more evident in cyberpunk fiction is also the extreme individualism of its characters. This individualism is sometimes rebellious, egocentric, and anarchic”, representing an extreme form of feminist cult which has been significantly toned down , creating the “trickle down” effect for the mass and influenced by fashion, especially on Social Media targeting global millennials and GenZ who’ve grown in a digital environment, and who are less binded by rules and the strong desire for more freedom.
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CyberArt by @dabeiyuzhou
Photos taken from Instagram account and other Social media platforms
Article by Yanie Durocher