SFW F/W1617 : Designer Jarel Zhang
Interview with Emerging Chinese Fashion Designer Jarel Zhang. A dark collection with gray hues ，black shades，and a clear focus on architectural elements is what Jarel Zhang showcases this Fall Winter.
Emerging fashion designer Jarel Zhang has successfully showcased his FW collection during SFW where he showcased large geometric volumes on the shoulders, contrasting combinations of dark heavy leather with cotton, a diverse variety of horizontal and vertical stripes and contrasting outfits ( half long sleeves and shoulderess tops). Zhang explores the bounderies of lines as a key point; deconstructed shapes are rearranged to create simple lines, sleek surfaces, layering, and even slight 3d « trompe oeil » effects.
Speaking one on one with Zhang, he shares with us insightful information on the challenges and opportunities of being an emerging Chinese Designer in China as well as his new business model he seeks to create in order to capture more online and offline sales.
1. Challenges and opportunities facing as an emerging Chinese designer in China
With Chinese designers becoming increasingly popular on an international scale where a new generation of Chinese designers have created more attention from the international society and media landscape. As a new Chinese designer, I think we have prepared ourselves to show Chinese original power and “China Creation” age in the international arena. In terms of opportunities, China has the largest consumer market in the world. For us, we have a direct and richly diversified market. This is the best opportunity for China’s current emerging designers.
2. What are the top 5 trends your seeing this season in Fashion
I never believe in trends as I think every brand will not always study the trends in the future for a special collection but incorporate their inspirations into their designs which reflect their individual interpretation and personal expression/attitude towards life. If trends must exist, then I believe trends are sketched designs injected with inspiration for each designer; their works become the trend. While consumer preference is closely related to the spirit and stories exposed by fashion shows and media, trend preferences can strike the hearts of customers and gain wide recognition.
3. Where can we currently find your collection
In the future, we will open on-line and physical store platform. Thus, the customers can purchase our products online. At the same time, the “Store for Art Experience” will also open later and we will cooperate with artists for the integration of art and fashion show to diversify the brand.
4. Are your customers stronger on online or offline sales?
For the “Store for Art Experience”, online sales and offline sales will be fully integrated. We hope customers will experience the products from online to offline. Moreover, our physical store will also introduce a C2B (customer to business) model and an online product optimization model as we hope more online customers can also enjoy the products offline through a new sales method.
5. Are you seeking to go abroad with your collection and name, if so how?
We have already been preparing works to get ready for the competition held by LVMH. At the same time, we have also applied for the qualification and accreditation to showcased at London Fashion Week, hoping to bring our brand on a international stage.
Jarel Zhang started his fashion designer career right after his studies in the UK doing a masters degree and fashion studies at the University of Arts London in 2015. A young minded entrepreneurial spirit, Jarel previously set up a designer concept store in 2011 in Shanghai while he was still a college student at the Raffles Design Institute where he collaborated with designers such as Cheng Jiang, Lulu Han and Jiamin Gao. Jarel has a strong passion for the fashion industry where he is combines his business skills, knowledge of the Chinese and international market with his fashion expertise in order to create a sustainable growth for his fashion brand. He loves geometry, rectangular structures, squares, rhombuses and more, which is the fundamental core to his designs.
Jarel Zhang SFW, all photos courtesy of Glimpse Public Relations
Article Created for CITYWEEKEND SHANGHAI