Shanghai Tang and its New Chinese Modern Chic
Shanghai Tang showcases its new and revamped Chinese Modern Chic at The Ritz in Beijing.
Shanghai Tang FW1617 Campaign
Known for its harmonization in combining Chinese heritage with key western pop elements, it’s contrasting colors of black with mint green, fuchsia and or bright orange as well as being iconic for it’s modern Chinoiserie aesthetics, Shanghai Tang ( part of Richemont), celebrated the launch of it’s new FW1617 collection with the presence of CEO global Raphael le Masne de Chermont, and Italian designer Raffaele Borriello as the brand’s new creative director.
Starting off with a wonderful lunch at the iconic Ritz in Beijing around Champagne, truffle soup, foies gras and tender filet mignon, the CEO presented the initiation of their revamped Shanghai Tang women’s wear collection with the presence of bloggers, media, key stylists and more. Ritz Carlton Lunch
Something more fresh, sexy, and provocative is coming into scene in order to attract a younger audience he says, where the revamp and significant change of this seasons collection will be a key milestone to Shanghai Tang then and now.
Disregarding the fact that Shanghai Tang is a complex brand in terms of brand awareness and comprehension for the eastern versus western consumer, the new collection is attributed to the rich Mongolian heritage and craftsmanship, something that can be appreciated by the global consumer; whether it’s the eastern or western consumer or the young and trendy to more mature, timeless and classic.
By far the most youthful collection ever presented by the Hongkong brand, this collection takes us to a journey in the depth of Mongolia’s vast highlands, virgin landscapes , wild grasslands , soaring mountains and endless sand dunes. Giving this season a nomadic and purist lifestyle, Shanghai Tang always sticks to it’s DNA of merging “east meets west” elements where it is fuelled with adventure, urban elegance and a sense of nomadic lifestyle. Updated styles are formed with dynamic motifs, new textures and accessories are colourful and simple while still being ‘eye turners’
As a lover of Qipaos, this season Shanghai Tang is pulling out all of its hidden cards and showing probably one of it’s strongest creations and craftsmanship so far through a revamp of the conservative and traditional Qiapao.
The Qiapaos timeless form hugging shape, femininity, and soft, sophisticated fabrics, give a woman’s figure a sleek curvaceous silhouette and is showcased to another lever of sexiness by reworking the Qipaos through a more modern/urban vision combining the dresses with complex embellishments, detailed embroidery, and white tribal like patterns sewn on horse hair and leather. Moreover, small pallets of gold / doré metals are beaded throughout the Qipao. In order to put a woman’s back at the center piece, some of the Qipaos have a low rise see through V-back with delectate floral Asian embroidery and black beaded dragons on velour or silk while others showcased a mix of red/black tribal Jacquard as well as having triangular / floral laser printed designs.
“It’s so difficult to be different today yet Shanghai Tang has managed to remain a unique brand. For me, Shanghai Tang’s ‘qipao’ is like the Alaia dress silhouette. Everybody knows what an Alaia silhouette is, as much as the ‘qipao’ dress, but how you transform that in a more rock ’n’ roll and modern way, that’s the big question.” says Boriello， Creative Director.
Silk loose white blouses had slender mandarin collars with precious light green gemstones and paired with golden accessories, oversized tribal capes and long ponchos. Calfskin leather jackets and bohemian motifs are glamorously mixed with large silk tassels on accessories. To create a luxurious “French touch” effect, jacquard skirts, dresses and outfits are mostly burgundy / black and often mixed with dark leather, silk and horsehair creating dynamic movement to the outfits.
For the men’s collection, we are going on casual leisure attire with a “no tie” look. For a slightly more formal effect; something that is easy to wear from day in to day out is showcased through functional and smart pieces. Keeping its modern twist of having the diverse mandarin styled collar styles for its blazers and cotton shirts, (my favourite look this season for menswear) they are matched with leather structured jackets , officer and military inspired coats, two toned corduroy pants and dark velvet blazers. This collection seems heavily inspired by Shanghai’s nostalgic and glamorous 1930’s rather than having the Mongolian inspired effect.