MFW Interview with Simonetta Ravizza
Fresh Lines, luxury fur and a natural elegance for this seasons Simonetta Ravizza Collection
Simonetta’s modernity to give life to a new way of conceiving furs. “Everything changes so that nothing would change”.
Simonetta Ravizza’s FW15/16 collection gives us a fresh and youthful take on furs. A very light collection presenting different contrasting stories from Romance to the lifestyle ski leisure sports capsule collection were challenging to showcase all at once, however Ravizza did this in a very entertaining and harmonized way. Pure forms, technologies, color palettes and precious materials gave off a uber chic vibe to the show. Ravizza’s expertise and history in the fur business as well as the craftsmanship and “made in Italy” are the core strengths of the brand.
“I loved the show and the collection. I’m happy to receive jackets that will have fox and Chinchilla. It’s very soft and I feel so expensive! I think Style is something personal, everyone has different styles.” says Stasha Yatchouk , Simonetta Ravizza Model
Interviewing Ravizza back stage, she shares with me her inspiration for this seasons collection and her view on Style.
Whats your inspiration for the show and who is the Simonetta Ravizza Women?
“It’s a bohemian hippy chic women where the lines have expanded, the jackets have become more masculine but still with a touch of feminity and sexiness; precious materials such as washed silk and paillette made the furs even more precious . I also used fur that are not necessarily precious but have lined some of them such as the bison.”
Whats the brand concept?
The mountain capsule collection of 8 pieces for the ski mountain were black and white pallets with technical fibers such as neoprene combined logically with a touch of fur. We collaborated with Momo Design for the helmuts < always with a touch of fur> making it Simonetta Ravizza.
Can you please explain your activities in China?
Were working very well in China as were working closely with multi brands who’ve helped us enter China, not only for fur but also for the RTW collection, so I really think China is the future
As you can see from my models from the runway, style for me is simplicity. Cleanliness, very chic , a very contemporary women”.
Photos by Marco Laganà, photographer and italian footwear designer