SUECOMMA BONNIE Interview
The OL ( office lady look) doesn’t need to be boring, see how to pull off effortless cool business wear for the modern Active Women
“Love one to know one” –BONNIE LEE
This year, Bonnie Lee, Founder and driver behind the Suecomma Bonnie brand launched her FW collection in Shanghai where the theme revolved around street / sports style aesthetics as well believing in making shoes that she herself would wear.
“I like to wear flats and sandals, currently many flat sandals are from cheap brands and I wanted to create something much more glamorous and glittery combined with street style. If you see most sandals they seem quite simple, however we’ve added studs, jewelry, prints and other things compared to normal street standards.” –Bonnie Lee
The handmade shoe brand uses quality leather from Italy or Spain and has gained high popularity among celebrities and fashion leaders in Korea since its foundation. Her funky and quirky campaigns, pop art street style look, and colorful patterns really give a fresh fun edge to footwear.
Passing through a crowd of Korean Celebs, Bonnie and I sat down for a drink where she explained me her inspiration behind the collection as well as how she personally would mix n’ match her outfits of the day giving her extremely busy/ active schedule.
Your thoughts on Korean Fashion in China:
Bonnie: “Currently, Im spending a lot of time in China visiting department stores and other than imported brands, I feel that a lot of the quality is quite cheap, they also have very similar style( for the footwear section), when I started Suecomma Bonnie in Korea I also met a similar scene as in China today and that’s why I wanted to make something different, international high end brand with an elevated image. However in contrast to most international brands, I think were more colorful. Were also planning for next spring summer on doing a specially designed collection only for the Chinese market in order to understand more in depth their needs. Today Chinese like Korean TV Series and K Pop phenomenon as well as cosmetic trends which is really influencing the fashion scene in China. Korean Fashion is a strength and influence to showcase Suecomma Bonnie in China.
What do you recommend for active working women in their 35-40’s. How to mix n’ match inside and outside the office
Bonnie: “Business women have a lot of activities and need to multitask, this is not very different from 5 – 10 years ago where most ladies wore jeans and sneakers. I recommend 7 CM high heels with pointed toe shoes for the office and sneakers for the gym and weekend while worker boots for the night. Most fashion five years ago was a woman wearing high heels with pumps, however today it’s wearing an elegant dress with worker boots or even sneakers creating an unconventional look. Sporty outfits with heels or classic looks with a twist.”
Bonnie “My personal style is quite unisex and boyish, I buy a lot of men’s shirts to create a casual loose fit and I’m wearing point toe high heels in order to create a balanced look mixing feminine and masculine together creating for elegant look.”
Get the Bonnie LEE Look
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