For the post 90’s generation, living and paying the bills is simply not enough anymore, where an increasing number of millennials are taking on side gigs as creative outlets ending up juggling several careers at the same time.
Miucci Prada couldnt have done it better on her recent 70’s inspired menswear show AW17, stated as “almost generic” according to some media, going towards the trend direction of Slow and Anti-Fashion taking importance in the unimportance. A striking and true movement elaborating on many of things/values we lost over time.
There’s a burgeoning amount of multibrand/concept stores in Shanghai going from Xintiandi’s emerging designer label spaces to 10 Corso Como, Dongliang, Alter, XinLeLu and more. However a new retailer, Covetry, is offering an alternative solution to filling in the gap between big branded labels and the mass