Travelling in JUMA’s world
The New York-based JUMA brand recently opened it’s showroom in Shanghai where the multi colored collection playfully shows a full set of its iconic scarves to its clutches, printed socks, jackets and other accessories.
Catering both to the B2C and B2B segment, Juma is showcased in some of the most prestigious hotels such as the 4 Seasons in Beijing as well as the hotel’s restaurants and its Hotel Spa providing cool eclectic home deco as well as dressing up the staffs outfit creating be-spoke modern and sophisticated suits.
Globe trotters and founders of the JUMA brand, siblings, Jamil and Alia Juma, take their inspiration from their life experiences across the world which are embedded in their collection showcasing tribal and exotic signature prints and photographs. The line is a symbol of their upbringing in different continents and cities from North America to East Asia as well as their artistic surroundings of music, art, graphic design, photography and fashion.
This seasons collection sticks to its roots of patterns, distorted tribal prints, as well as showcasing wool and silk unisex scarves, cool light cashmere cardigans, printed socks, and heavy wool / cotton blend hoodies and bomber jackets.
The JUMA collection is carried in coveted retailers such as Harvey Nichols Hong Kong, Ron Herman Los Angeles, and Another Edition Tokyo. The company will has also launched its first POS as the 4 Seasons in Beijing as well as found in China’s key leading chinese e-tailors.
Celebs such as Nicki Minaj, Coca Rocha, Solange Knowles, Rachel Bilson, Rachel McAdams as well as Wu Mochou endorse the label.